Generative AI in media: Consumer sentiment across Hong Kong, Indonesia and Singapore

Generative AI is reshaping marketing and media landscapes, but how do consumers really feel about it? Discover the latest insights, including why 80% of consumers in Hong Kong, Indonesia and Singapore believe it's important to disclose AI usage and why almost 2 in 10 do not believe there are enough regulations for AI-generated content and news.

In YouGov's latest report, we delve into the real sentiments of consumers towards AI-generated content in Hong Kong, Indonesia and Singapore. From concerns about misinformation to the potential for increased efficiency, this report provides a comprehensive look at perceptions of AI in brand marketing, content and media.

Download the full report to understand:

• What are their top concerns about generative AI?
• Why they believe it's important to disclose AI usage.
• Do they trust AI-generated news?
• How do their attitudes to AI vary across the generations, from Baby Boomers to Gen Z? Which generation is least trusting?
• How do their views compare with global audiences? Discover which countries trust AI the most and least.