Norway’s May Advertiser of the Month – FINN.no, If and Kiwi

FINN.no saw the largest growth this month in terms of Ad Awareness in Finland, followed by If at number two and Kiwi in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during April.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

Norway's most visited listing platform FINN.no saw its Ad Awareness score rise by 9.6 percentage points, from 24.7% on April 1st to 34.3% on April 22nd.

On second place is If which had an increase of 9.1 percentage points, from 9.9% on April 4th to 19.1% on April 30th. Ranking third on our list is Kiwi which had an increase of 7.5 percentage points in Ad Awareness from 40.9% on April 3rd to 48.3% on April 18th, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between April 1st and April 30th, 2025. Learn more about BrandIndex.