Wellness takes the aisle: UAE & KSA grocery report 2025
Health and wellness are now central to how people shop for groceries. According to YouGov data, nearly 2 in 5 consumers in the UAE and KSA buy wellness focused groceries at least once a week. This shift is influencing what shoppers put in their baskets, how they choose where to shop, what they look for on labels, and what drives their decisions in-store and online.
YouGov's latest report 'Wellness takes the aisle: UAE & KSA grocery report 2025' explores the key consumer behavior shifts influencing grocery behaviors in the UAE and KSA, and what they mean for professionals in the Industry for the year ahead.
What’s inside
A closer look at wellness driven grocery habits in the UAE and KSA
This report reveals:
- Shopping habits: Online vs. offline behavior and top store choice drivers
- Retailer preferences: Store choices by trip type and region
- Label insights: Nutrition label reading and key health claims
- Spending on wellness: Willingness to pay more and rising categories
- Adoption drivers: Barriers and motivators for wellness product trial
- Sources of influence : Where shoppers get wellness info and what drives action
Get the report
See how wellness trends are shaping the future of grocery in the UAE and KSA
Download the full report now and get the data behind smarter retail, brand and media strategies.