WEBINAR: Behavior Change Spring 2025 – The power of choice: Shopper perspectives in times of turmoil
The economy is the top issue for most Europeans in 2025. What are shoppers worried about and how does this influence their choices?
Understand shoppers, spot opportunities, refine tactics, and build effective market strategies with the latest data-rich insights on European shopper choices.
Register for our Behavior Change Spring 2025 webinar and discover our latest study insights.
Date: 3 June 2025
Time: 11 am CET
Webinar speakers:
- Lenneke Schils, Global Insights Director, YouGov
- Julia Omini, Global Insights Consultant, YouGov
Reality check: needs, choices, and preferences in an ever-changing context
- 1 in 3 Europeans are still struggling financially. Understand the implications for your brand.
- How are shopper habits evolving, with new priorities like health, origin, and convenience?
- How to turn challenges, such as slowing brand growth momentum, into opportunities?
Gain actionable strategies to adapt your go-to-market plans, improve targeting, and win in-store and online.
Dive deep into the power of choices and discover insights on 6 key topics for FMCG brands, retailers, and manufacturers that are crucial to understand shoppers:
How are leading brands navigating today’s challenging market landscape?
Discover insights from the Brand Footprint report and explore the Most Chosen Brands in Europe. What are they doing right and how are they winning shoppers’ trust in uncertain times?
Our Behavior Change Spring 2025 Report is based on the 9th edition of our study across 21 countries and over 15,000 shoppers.