WEBINAR: How do we grow a category in a market that isn’t growing?

Explore the role of category management and shopper data in uncovering growth — real, sustainable growth — for both brands and retailers.

How do we grow a category in a market that isn’t growing?

That’s the challenge many of us face today. In tighter market conditions, we can’t just push more. We need to think smarter.

Date: 13 May 2025

Time: 11 am CET

Speaker: Linda van Rijn, Global Shopper Lead, YouGov

Redefining category growth with SimIT Web through insight-driven collaboration

• Why retailers expect suppliers to drive category growth — not just through insights, but through better collaboration.
• How SimIT Web helps bridge retailer and supplier interests to identify those shared growth opportunities, with users receiving unique Category Management metrics for actionable insights.
• How the new SimIT Web platform was built in direct response to the challenges our users face every day.

The new SimIT Web is flexible, collaborative, and built for today's pace. Unlock hidden growth potential in competitive markets, identifying where growth exists and providing clear, actionable insights on how to capitalize on it effectively.

See our data-driven use case in action — and rethink what’s possible in category management.