State of the plate: US casual dining report 2025

More than a third of US adults spend at least $100 at casual dining restaurants every month. How do they decide where they go?

YouGov’s new US casual dining report 2025 explores generational differences in casual dining, uncovers what makes regulars more likely to visit, and reveals the restaurants leading across age, income group, and various key restaurant attributes.

Download the full report to understand:

• What do different demographics look for in a casual dining experience, and which brands are they frequenting?
• Who is most likely to spend more per visit, and how has this evolved throughout the year?
• What are regular visitors more likely to expect in a casual dining experience?
• How do casual dining brands compare on key attributes such as service speed, taste, innovation, and other category-specific metrics?