Pinterest users prove to be highly engaged, aspirational, and evolving
The popularity of Pinterest remains strong, with nearly one in six Americans using the platform weekly, a 14% increase from 2020. These ‘Pinners’ – as they are often referenced – are much more engaged with brands than the general population across a multitude of industries.
Utilizing YouGov Profiles data, the US Pinterest users report uncovers their demographics, passions, and attitudes about advertising, before dissecting four distinct groups of Pinners: Home improvement Pinners, Pinners who cook from scratch, beauty pinners, and car buyer pinners.
This report also highlights the brands that Pinners have their eyes on across CPG, fashion, tech, and more.
Download the report to learn: