Black Friday or Bleak Friday? US holiday shopping sentiment report 2023

Black Friday has traditionally represented the frenzied start of the holiday shopping season. But with the proliferation of online shopping and extended sale periods, the majority of Americans plan to skip Black Friday this year. Is the frenzy of doorbuster deals and midnight store openings a relic of a bygone era?

YouGov’s US Black Friday Report 2023 delves into the disparate attitudes of Black Friday shoppers and abandoners, highlighting an emergent cynicism for the retail experience and value offered.

Download YouGov’s US Black Friday Report 2023 to understand:

• Why are Americans abandoning Black Friday?
• What will this year’s Black Friday shoppers be buying?
• Where should you advertise to Black Friday shoppers?
• Who’s showing new interest in Black Friday, and what are they looking for?