GB: Following a new NABS report - What do people working in adland, media think of mental health?
February 10th, 2023, Lesley Simeon

GB: Following a new NABS report - What do people working in adland, media think of mental health?

Advertising and media industry’s wellbeing partner, NABS, has released a new report revealing an industry that seems to be “increasingly struggling with emotional and financial worries”. The report says that calls to avail the non-profit’s services of mental health support and guidance, by those in media, marketing and advertising grew, 49% in 2022.

Do those working in industries like advertising, media, marketing and more consider themselves healthy when it comes to mental and emotional wellbeing?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a little over half (51%) of Britons who work in media/marketing/advertising/PR & sales consider themselves physically healthy, and 41% of respondents consider themselves socially healthy.

A comparatively lesser proportion (39%) of media/marketing/advertising/PR & sales professionals consider themselves mentally healthy, and only 30% considering themselves to be emotionally healthy. These numbers are lower than those for the general Great Britain (GB) population, with 43% and 37% of them considering themselves to be mentally and emotionally healthy, respectively.

Profiles data suggests that 13% of media/marketing/advertising/PR & sales professionals claim to be diagnosed with mental health illness. Further, an overwhelming majority (92%) of respondents working in these industries agree with the statement that “it’s important for people to talk about mental health.”

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for GB is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

Photo by Marcel Strauß on Unsplash