October 12th, 2021, Deeksha Raina
One in five urban Indians is very likely to switch insurance providers in the next 12 months. 55% of this segment agrees to the statement “Being insured for everything is important.”
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 35,000 variables on 180,000 Indian panellists, marketers and researchers can exactly understand who these insurance switchers are, what influences them, where to reach them, and much more.
Download the free Profile Peek for a unique insight into this segment, including:
- Demographics
- Insurance categories most likely to switch
- Current insurance brands owned
- Channels used to purchase financial products
- Advertising channels that grab their attention
- More