Children’s influence on parent’s buying behaviour

YouGov’s latest infographic uncovers interesting insights on Indian parents’ who definitely agree with the statement, “I sometimes let my children influence what I buy”.

45% of parents whose buying behaviour is influenced by their children are females aged 40-49 years. Also, 30% of this segment prefer offline channels to buy food and groceries.

This data has been gathered from Profiles, YouGov’s audience profiling and segmentation platform collecting 29,000+ variables on 200,000 Indian panellists. Profiles combine unique filters to build up a portrait of the audience you need the most by incorporating media consumption, psychographics, demographics, purchase behaviour, and much more.

Download the free Profile Peek for unique insights into this segment, including:-

• Demographics
• Outlook towards family and social life
• Biggest concerns around covid-19
• Shopping behaviour – Online Vs Offline
• Advertising channels that grab their attention

Fill out the form to download the full infographic.