July 7th, 2021, YouGov
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
YouGov Recommend Rankings 2021 Norway
In Norway, the most recommended brand was Toyota, with an average score of 81.3%. But competition for the top spot was fierce – and several car brands came close to Toyota. Volvo coming in at a close second with a score of 79.4%. In third and fourth position were BMW (74.7%) and Mercedes-Benz (74.4%). Audi came in fifths, rounding out the top five with 73.2%.
Top Improvers in the YouGov Recommend Rankings 2021 Norway
The sports brand XXL is the top improver of the year, having improved its recommend score with 13.7% since last year. Second is Dressmann (6.8%) and third is Obs Bygg (6.7%).
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Methodology
- The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
- Every brand in our Rankings has a minimum sample of 100 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
- The rankings show the brands with the highest average Recommend score between 1st June 2020 - 31st May 2021 compared to 1st June 2019 - 31st May 2020. The scores are representative of the general population of adults 18+.
- The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.