YouGov Recommend Rankings 2021 Sweden
July 7th, 2021, YouGov

YouGov Recommend Rankings 2021 Sweden

Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.

Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.

Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.

YouGov Recommend Rankings 2021 Sweden

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In Sweden, the most recommended brand was Toyota, with an average score of 85.9%. Second was the vegan food brand Anamma (81.0%) and third was the Swedish car brand Volvo (80.1%). The top five was rounded out with airbnb and KIA (both 79.6%) in a shared fourth position.

Top Improvers in the YouGov Recommend Rankings 2021 Sweden

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The travel company SJ is the top improver of the year, having improved its recommend score with 10% since last year. The positive change might be attributed to the climate debate and its influence on the Swedish travelers. SJ is at the same time the brand that has improved its image mostly in YouGov’s image rankning.

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Methodology

  • The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
  • Every brand in our Rankings has a minimum sample of 100 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
  • The rankings show the brands with the highest average Recommend score between 1st June 2020 - 31st May 2021 compared to 1st June 2019 - 31st May 2020. The scores are representative of the general population of adults 18+.
  • The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.