Living Consumer Intelligence
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 27 million+ panel members in 55 markets.
We call it living data.
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates on consumer intelligence.
Why YouGov?
Our pioneering solutions help the world’s most recognised brands, media owners, and agencies to explore, plan, activate and track better marketing activities.
YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.
The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”
"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"
Matt Slater, Senior Manager, Marketing Insights at Molson Coors
Read our latest thinking
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AI in gaming: catching cheats, enhancing NPCs – what gamers want
Entry fees for cities could deter Americans, especially those who don’t travel
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
